THE ELEMENTAL CODE
Inspired by nature. Shaped by movement.
Nature is never still.
Its elements evolve, creating new forms of balance through constant motion. Within this movement, we discover a rhythm of our own: a language expressed through texture, tone, and form.
For SS28, we draw from nature’s elemental codes and reinterpret them through the language of denim
Terra evokes our connection to the earth — grounding us in where we come from while shaping where we are going.
Rooted in denim’s heritage, we present a denim world shaped by rich indigo tones, timeless designs, and a production philosophy that respects nature. We design products that are strong, durable, and made to last.
In nature, no color exists in just one tone. It shifts with movement, blends and transforms, giving rise to unexpected shades. Color becomes a reflection of this constant transformation. Natural color transitions, imperfect surfaces, and unexpected textures bring a more fluid, expressive character to denim. Inspired by nature’s spontaneous character, each fabric develops an identity of its own — unique in tone, texture, and expression.
Air represents freedom and lightness. This sense of lightness opens up a new space for movement in denim. While preserving denim’s timeless character, we introduce lighter, softer, and more fluid forms that move naturally with the body.
In the SS28 collection, the codes of nature take shape through different expressions of denim — through color, surface, structure, and weight. From deep indigos and a nature-inspired palette to textured surfaces and light, fluid forms, the collection comes to life through a production philosophy rooted in respect for nature.
By decoding nature’s invisible codes, the collection reveals a new expression of denim — one that is both aesthetic and responsible.
Because, like nature, denim never stays the same.
It changes. It transforms. It moves.
AIR MOTION
Inspired by air, shaped by movement.
Inspired by the free, light, and ever-changing nature of air, AIR MOTION transforms denim’s traditional character into lighter, softer structures designed for greater ease and comfort.
Light weights, soft textures, and fluid surfaces bring movement to the fabric while preserving denim’s timeless character. AIR MOTION represents a new understanding of lightness — one that captures summer’s free spirit, moves with the body, and takes on a different form with every step.
Light and soft textures: Offer a lighter, more comfortable, and soft-touch wearing experience while preserving denim’s character.
Movement-focused surfaces: Modern fabrics designed to support the body’s movement through fluid structures and flexible qualities.
Summer’s free spirit: Airy, lightweight structures meet colors that reflect the spirit of summer, bringing a natural sense of comfort and dynamism.
Designed for every style: A range of fabric qualities that work across chic, casual, or more distinctive designs.
GEN LOTUS
GEN LOTUS takes inspiration from denim’s deep roots and the energetic, authentic denim culture of the past. Iconic looks, characterful surfaces, and distinctive structures from the past are reinterpreted through a contemporary aesthetic. Strong, durable constructions preserve denim’s authentic character while meeting the comfort demands of modern wear.
A rich palette ranging from classic indigo tones to new cast indigo shades reshapes denim’s timeless identity through diverse washes and surface effects. Characterful textures with a vintage spirit combine with a responsible production approach, bringing denim’s strong heritage into the present.
GEN LOTUS preserves denim’s rooted, authentic character while offering strong, comfortable, and adaptable fabrics designed to meet the needs of modern life.
Strong roots, modern interpretation: Authentic fabrics that bring the iconic spirit of denim together with a contemporary aesthetic.
Rich color palette: A wide range of options spanning classic indigo tones, new cast indigo shades, and diverse wash effects.
Vintage spirit, modern comfort: Structures that combine denim’s timeless character with comfort designed for everyday wear.
Responsible approach: More responsible fabrics that preserve the spirit of the past while supporting a production philosophy shaped for the future.
NATURE ECHO
NATURE ECHO is shaped by the colors, textures, and forms of nature reflected in denim. From warm sunset tones to deep forest hues and natural earth tones, the palette gives denim a freer, more expressive character.
Nature’s imperfect surfaces, organic color transitions, and unexpected textures are reinterpreted through a variety of washes and effects. Each fabric develops an identity of its own, inspired by nature’s spontaneous rhythm, while bringing together the comfort of denim with a modern, adaptable approach.
NATURE ECHO brings the colors and textures of nature together with denim’s timeless character, creating a free-spirited world of fabrics that moves effortlessly from everyday wear to more distinctive, expressive styles.
Nature-inspired colors: A rich, natural palette drawing on the tones of sunset, forest, earth, and sea.
Authentic surfaces: Characterful surfaces reflecting nature’s imperfect textures and natural transitions.
Distinctive wash effects: Unique, modern looks created through a variety of wash and surface treatments.
Natural harmony, modern comfort: Fabrics that combine the ease of everyday wear with colors and textures inspired by nature.
